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The Best Framework For Digital Marketing

There are various frameworks available for digital marketing that’s been used by an expert to get an highest ROI. But here I am sharing you a framework that’s been used by me and I am getting the best results from this framework.

I always use the AARRR framework for all of the digital marketing activities.

The AARRR framework is:

  • Acquisition
  • Activation
  • Retention
  • Revenue
  • Referral

For an early stage product, we work to improve them in this order:

  1. Activation: visitor finds the product desirable enough to try, is able to use it and get to a-ha moment in shortest time possible
  2. Retention: user regularly uses product, it is doing the job they hired it for, customer is happy
  3. Revenue: user pays for product
  4. Acquisition: we know where our users come from, are able to try new channels, run tests, and kill or double-down on different channels
  5. Referral: users refer other users, the ideal acquisition channel

Here is a great visualization:

And here is a list of tools you should use on every stage of the AARRR:

What do you think?

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